Curalate reviewed over a half million images on Pinterest and examined 30 different visual characteristics to learn how they impact Pins, Repins and Likes, then published this infographic on the most engaging images down to the colors, textures, presence of faces, etc.
Brendan Lowry summarized the findings well:
People like colorful images, but moderation matters.
- The most repinned images have multiple colors: Images with multiple dominant colors have 3.25 times more repins per image than images with a single dominant color.
- Very light and very dark images are not repinned as often. In fact, the repinning rate for images of medium lightness is 20 times higher than for images that are mostly black, and eight times higher than images that are mostly white.
- Images in the middle between highly desaturated (e.g. black and white) and highly saturated perform better. Images that are 50 percent saturated have four times more repins than images that are 100 percent saturated, and 10 times more repins than images that are totally desaturated.
- Red images get more repins than blue images. What’s more, images that are red, orange and brown receive roughly twice as many repins than images that are blue.
Get close and personal – people pay attention to details.
- Images that contain less than 30 percent background (e.g. whitespace) are repinned the most.
- Repins drop off by 2X to 4X for images containing 40 percent or more of background area.
- Brand images without faces receive 23 percent more repins. Less than 1/5 of images on Pinterest today have the presence of faces.