Focus on just one thing

May 25, 2013 — Leave a comment

“What is the one point?” he says. “What is the one takeaway? And whether the speech is 20 minutes or whether its an op-ed of 800 words, youve got to be just disciplined, and everything thats not relevant to that needs to fall away.” — Jeff Shesol, former Clinton speechwriter.

via Former White House speechwriter: Focus on just one thing | Articles | Main.

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