Ignorance is no longer an excuse

Posted on by Perfectporridge in Quotables

“Ignorance is no longer an excuse. To be uninformed is to take yourself out of the equation. News comes from everywhere. Not only traditional outlets, but Twitter, websites, e-mail… Pre-internet most people were ignorant, you just didn’t know it. Today many more people are clued-in. And he who harnesses data wins.”

–Bob Lefsetz

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.