AdWeek: Isn’t everything a mobile device now?

March 4, 2013 — Leave a comment

“I think we’re getting to the point where I don’t even know what a mobile device is anymore. If I have a laptop and the laptop has a detachable touchscreen, is that mobile or a desktop? If I have a phone with a really large screen, is that a handheld or a tablet? If people take tablets and attach a keyboard, is that a tablet or desktop? These things have happened only in the last couple of years. If you look at how fast the user behavior is changing, we began to feel that it’s really important to understand for our advertisers the right way to reach users independent of device and look at the context around them to serve the right ad.”

AdWeek

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