“Even if the quips are from complete strangers, new research published in the journal Memory & Cognition found these Facebook posts are about one and a half times more memorable than sentences in books and two and a half times more memorable than faces.”
“But of all the bits of text, what the participants remembered the most were the readers’ comments, suggesting that our brains are more likely to recall patterns of speech that fall in line with our spontaneous thought processes.”
—Why You’re More Likely to Remember A Facebook Status Than a Face
GREG SWAN 