Notice how they capitalize the “i” in It?
Eventually Google will understand why users are searching for information and provide them with answers they didn’t even know they needed….This friend of yours, this cybernetic friend, that knows that you that have certain questions about certain health issues or business strategies. And, It can then be canvassing all the new information that comes out in the world every minute and then bring things to your attention without you asking about them
—Google’s New Director Of Engineering, Ray Kurzweil, Is Building Your ‘Cybernetic Friend’