“We’re fighting a war. Making a peace. Integrating. Segregating. Getting richer. Getting poorer. It’s quite a time to be alive.
Business has its particular problems — young people refusing good jobs; investors are more influenced by publicity than performance; customers complaining about the finest products, produced anywhere in the world….
Many of us here today remember when it was quite different. The pursuit of happiness had ground to a halt. Survival was the goal — just to have a job, but to have a job with security: That was the prize in 1933.
How long a product lasted was more important than how well it looked. Wall Street had forgotten blue sky and was now talking blue chip. Down-to-earth, safe — that was the place to be.”
“How a thing looks today is as important as how well it works. As never before, people are influenced by what they see.”
— Saul Bass, “one of the most iconic and influential visual communicators of the 20th century — possibly the most famous graphic designer of all time,” in 1969.
PS – Make 27 minutes to watch this: