Saul Bass on business evolution and visual storytelling (circa 1969)

July 23, 2012 — Leave a comment

“We’re fighting a war. Making a peace. Integrating. Segregating. Getting richer. Getting poorer. It’s quite a time to be alive.

Business has its particular problems — young people refusing good jobs; investors are more influenced by publicity than performance; customers complaining about the finest products, produced anywhere in the world….

Many of us here today remember when it was quite different. The pursuit of happiness had ground to a halt. Survival was the goal — just to have a job, but to have a job with security: That was the prize in 1933.

How long a product lasted was more important than how well it looked. Wall Street had forgotten blue sky and was now talking blue chip. Down-to-earth, safe — that was the place to be.”

[…]

“How a thing looks today is as important as how well it works. As never before, people are influenced by what they see.”

— Saul Bass, “one of the most iconic and influential visual communicators of the 20th century — possibly the most famous graphic designer of all time,” in 1969.

PS – Make 27 minutes to watch this:

[via]

Advertisements

No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s