What’s so great about this blogging thing?

Posted on by Perfectporridge in In the News, Marketing Tips, Social Media

Valeria Maltoni posed the question:

You’ve just closed the elevator door, and the CMO asks you “What’s so great about this blogging thing?” Obviously, it’s a pretty broad topic — but you only have 10 floors to the lobby.

What do you want him to remember when the door opens?

Here’s what I would say:

Read others’ responses here.

What would you say?

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.