Productivity vs. Facebook

Posted on by Perfectporridge in Social Media

Via SmartBrief:
Workers who Twitter or connect with friends on Facebook while on the job are about 9% more productive, research at the University of Melbourne suggests. Short breaks to browse let the mind rest so that when people get back to work, they can concentrate better, said Brent Coker, the study’s author. “Firms spend millions on software to block their employees from watching videos, using social networking sites or shopping online under the pretence that it costs millions in lost productivity,” Coker says. “That’s not always the case.” Reuters (4/2)

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.