How I Rickrolled Downtown Austin, TX

March 26, 2009 — 2 Comments

During SXSW, I took the opportunity to take the Internet Memescape into the real world…

Step 1: Visit The Rasterbator and create a giant image of Rick Astley. Print off and assemble.

Step 2: Tape onto hotel room window. Illuminate with lamp.

Step 3: Go outside and laugh at how clever you find yourself.



Anecdote: Around 1 a.m. on Sunday night, I was walking back to the hotel from 6th St. and ran into a group of interactive folks, including my pal Chris Brogan. I pointed up to the hotel, where Rick Astley’s portrait was beaming out over downtown Austin and rickrolled them IRL.

It’s an instant classic!


2 responses to How I Rickrolled Downtown Austin, TX


    That’s hilarious! I love a good Rick-roll- and you pulled this off with considerable aplomb! Niiiice.

Trackbacks and Pingbacks:

  1. First timer SXSW advice from the Pros « GREG SWAN - February 26, 2014

    […] Oh, and there was that that time we Rickrolled downtown Austin. […]

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