During SXSW, I took the opportunity to take the Internet Memescape into the real world…
Step 1: Visit The Rasterbator and create a giant image of Rick Astley. Print off and assemble.
Anecdote: Around 1 a.m. on Sunday night, I was walking back to the hotel from 6th St. and ran into a group of interactive folks, including my pal Chris Brogan. I pointed up to the hotel, where Rick Astley’s portrait was beaming out over downtown Austin and rickrolled them IRL.
It’s an instant classic!