How I Rickrolled Downtown Austin, TX

Posted on by Perfectporridge in From the Road, Viral Video

During SXSW, I took the opportunity to take the Internet Memescape into the real world…

Step 1: Visit The Rasterbator and create a giant image of Rick Astley. Print off and assemble.
SXSW2009

Step 2: Tape onto hotel room window. Illuminate with lamp.
SXSW2009

Step 3: Go outside and laugh at how clever you find yourself.
SXSW2009

SXSW2009

SXSW2009

Anecdote: Around 1 a.m. on Sunday night, I was walking back to the hotel from 6th St. and ran into a group of interactive folks, including my pal Chris Brogan. I pointed up to the hotel, where Rick Astley’s portrait was beaming out over downtown Austin and rickrolled them IRL.

It’s an instant classic!

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.

2 thoughts on “How I Rickrolled Downtown Austin, TX”

  2. Pingback: First timer SXSW advice from the Pros « GREG SWAN

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