Gary extolls virtues of social media ROI

October 12, 2008 — Leave a comment

Paraphrased summary:
Given the economy, Radio, Magazines, Newspaper, TV still require massive amounts of advertising dollars to reach mass audiences but can’t actually measure ROI. Companies would be far better off going to niche social media sites where you can track long tail payoff and invest in Google SEM.

Dear legacy advertising model, the clock is ticking…
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