Gary extolls virtues of social media ROI

Posted on by Perfectporridge in Social Media

Paraphrased summary:
Given the economy, Radio, Magazines, Newspaper, TV still require massive amounts of advertising dollars to reach mass audiences but can’t actually measure ROI. Companies would be far better off going to niche social media sites where you can track long tail payoff and invest in Google SEM.

Dear legacy advertising model, the clock is ticking…
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Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.