I’m quoted in the MSP Business Journal today

Sites: not just for personal connections anymore
Minneapolis / St. Paul Business Journal, September 26, 2008

While many firms historically have blocked employees from signing onto sites such as Facebook at work, that’s now something some companies are beginning to rethink, said Greg Swan, digital strategist for Weber Shandwick’s interactive, social and emerging media practice in Bloomington.

“If employees are telling 100 of their friends that their job is the best job in the world, that’s good marketing,” he said.

While online social-networking sites may lead to business connections, many users say they enjoy using sites just to meet people with common interests. That approach can ultimately be the best way to find prospective job candidates or clients…

Overall, sites including Twitter and Facebook are worth using regardless of whether a connection leads to a new client.

“I’ve made more real-life friends in the Twin Cities through social networks than at professional organizations,” Swan said. “I can seek out like-minded people and build real-life relationships.”

Read it online here.

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