Greg Swan

Posts Tagged ‘social networks’

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I’m speaking…

In digital reputation management, MIMA, Speaking Engagements on July 7, 2009 at 1:02 pm

from davidalston on Flickr

I had no idea this photo would follow me around


Have you Googled yourself lately? I mean, really gave yourself a deep Googling?

What are people saying about you? What kinds of pictures will your boss, employees or (gasp!) kids discover with a few short clicks? What does any of this mean to your personal brand?

This Thursday I’m co-presenting “The Brand of You in the Digital Age” with Tim Brunelle at an event hosted by the Minnesota Chapter of the American Marketing Association and Minnesota Interactive Marketing Association (MIMA).

We’re going to talk about the changing face of personal brand, why your online identify matters and tips for monitoring, positioning and saving your digital reputation.

Event details:
The Brand of You in a Digital Age
July 9, 2009 | 5:00 p.m.
Grumpy’s Bar – Roseville, MN | REGISTER HERE

Be sure to check out Tim’s preview post at the MNAMA blog.

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Faxbook: The Fax-Based Social Network

In Me Being Stupid, Social Media on April 9, 2009 at 8:52 am

Faxbook: The Fax-Based Social NetworkMy friend and UK colleague James Warren has been evangelizing his concept of Faxbook: The Fax-Based Social Network for about a month now.

So if this social network is going to get get going, I decided to make us a cover page to get things started.

Get the Faxbook Cover Page Here (pdf) — http://bit.ly/FAXBOOK

I suggest you print it out and fax your contacts a friend request immediately.

If they will fax you back to accept, then you can start faxing each other status updates as frequently as possible.

If they don’t, well then maybe Faxbook is not for you.

UPDATE:
The Faxbook friend requests and status updates have been rolling in today. Here’s today’s archive thus far.

It’s a fairly straightforward system. I essentially create a separate pile for each friend’s updates.

Not only does this help keep my desk clutter-free from an organizational perspective, it also makes “search” much easier.

What’s your Faxbook system?

Update 2:
Like Faxbook on Facebook

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I’m quoted in the MSP Business Journal today

In In the News, Social Media on September 26, 2008 at 9:19 pm

msp_bizjourn_sep26.JPG
Sites: not just for personal connections anymore
Minneapolis / St. Paul Business Journal, September 26, 2008

While many firms historically have blocked employees from signing onto sites such as Facebook at work, that’s now something some companies are beginning to rethink, said Greg Swan, digital strategist for Weber Shandwick’s interactive, social and emerging media practice in Bloomington.

“If employees are telling 100 of their friends that their job is the best job in the world, that’s good marketing,” he said.

While online social-networking sites may lead to business connections, many users say they enjoy using sites just to meet people with common interests. That approach can ultimately be the best way to find prospective job candidates or clients…

Overall, sites including Twitter and Facebook are worth using regardless of whether a connection leads to a new client.

“I’ve made more real-life friends in the Twin Cities through social networks than at professional organizations,” Swan said. “I can seek out like-minded people and build real-life relationships.”

Read it online here.

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