New marketing blog posts today:
Social Studies: I Want My Obama Headlines (to hoard in the basement)
Perfect Porridge: Perfect Porridge Indy Band Marketing Tips: SXSW
Last night I spoke to Matt Wilson’s MCAD class about music/band marketing. They were a super smart group of students working on projects for STOOK!, The Invincible Kids, Dance Band, Military Special and Kristoff Krane.
My approach to marketing a band is akin to consumer product roll-out and positioning strategies, and I spent a lot of time listening and responding to their specific local band challenges and opportunities using insight from both my day job and music blog.
In honor of the class, I’m going to start a series of indy band tips over at PerfectPorridge.com.
Much local music has become an entirely different beast thanks to the Internet. Blogs, MySpace accounts and Pitchfork-like online reviewers inform and power a new generation of music lovers. And, for what it’s worth, it seems to be the newest incarnation of the American Dream for the local music scene…
Read the whole thing here.
My music blog, Perfect Porridge, is highlighted in Pulse Magazine’s cover story on the digital music revolution this week – mentioned alongside Gorilla vs. Bear, Salon’s Audiofile, Brooklyn Vegan and CokeMachineGlow!
Here’s what they had to say:
Perfect Porridge (perfectporridge.com) – For those of you who are locally-inclined, Greg Swan’s Perfect Porridge successfully blends coverage of Twin Cities bands his most recent (local feature was on Popcycle and their new release, Major Changes / Minor Chords) with coverage of the latest national releases (Australian maybe-It band Van She got a review the same day as Popcycle). It’s a formula that’s always seemed like a good idea to me: Local bands get exposure to people who are looking for national coverage, and nothing makes those bands look better than holding them up to the same standards as the national releases. Expect streaming audio from bands and also a whole bunch of contests. Winning stuff is the kind of interactivity everyone can get behind.