I’m speaking…

July 7, 2009 by Greg Swan 1 Comment

from davidalston on Flickr

I had no idea this photo would follow me around


Have you Googled yourself lately? I mean, really gave yourself a deep Googling?

What are people saying about you? What kinds of pictures will your boss, employees or (gasp!) kids discover with a few short clicks? What does any of this mean to your personal brand?

This Thursday I’m co-presenting “The Brand of You in the Digital Age” with Tim Brunelle at an event hosted by the Minnesota Chapter of the American Marketing Association and Minnesota Interactive Marketing Association (MIMA).

We’re going to talk about the changing face of personal brand, why your online identify matters and tips for monitoring, positioning and saving your digital reputation.

Event details:
The Brand of You in a Digital Age
July 9, 2009 | 5:00 p.m.
Grumpy’s Bar – Roseville, MN | REGISTER HERE

Be sure to check out Tim’s preview post at the MNAMA blog.

Filed under MIMA, Speaking Engagements, digital reputation management Tagged with , , , , , , , , ,

I’m moderating…

January 7, 2009 by Greg Swan Leave a Comment

…the next MIMA event panel on Jan. 21. The topic is Digital Reputation Management.

Event Description:

Remember telephone? Where you’d say “apple” and it would come out the other end as “elbow fireworks”?

Well, these days, controlling your online reputation is akin to playing telephone. You’ve got to speak clearly. You’ve got to listen carefully. And if someone misrepresents your message, you’ve got to speak up. Sound easy enough? It’s not. With so many online communication channels – blogs, social networks, wikis – it’s getting harder to track who’s saying what.

But not to worry! We’re gathering some fine folks to talk through common problems, offer advice and answer your questions. Cool? Cool.

Panelists include:

* Tammy Lee Stanoch, VP Corporate Communications for NWA
* Lela Phommasouvanh, Senior Consultant, Search Marketing for FindLaw, a Thomson Reuters Business
* Dawn M Bryant, Manager, Corporate Public Relations for Best Buy, Inc.

We’ll discuss key issues related to online reputation management, including:

* SEO practices
* Active listening
* Response techniques
* Personal brand
* Customer and employee communities

You’ll walk away with practical tips and smart strategies you can put to use right away. If you’ve got clients, customers and competitors who A) know how to type B) have Internet connections, seriously, don’t miss this discussion.

Register here.

Filed under MIMA, Speaking Engagements Tagged with ,