Last night I spoke to Matt Wilson’s MCAD class about music/band marketing. They were a super smart group of students working on projects for STOOK!, The Invincible Kids, Dance Band, Military Special and Kristoff Krane.

My approach to marketing a band is akin to consumer product roll-out and positioning strategies, and I spent a lot of time listening and responding to their specific local band challenges and opportunities using insight from both my day job and music blog.

In honor of the class, I’m going to start a series of indy band tips over at PerfectPorridge.com.

Read the first post here.