Posts Tagged ‘greg swan’
MSP Business Journal: Weber Shandwick’s Greg Swan wins PRWeek national award
In In the News on August 18, 2011 at 2:12 pmGreg Swan named to PR Week 40 Under 40
In In the News on August 2, 2011 at 2:05 pm
Full article (sorry for the pay-wall)
Greg in the Saint Paul Pioneer Press
In In the News on July 25, 2011 at 1:40 pmI was quoted in this St. Paul Pioneer Press story about Google+ and the overwhelming nature of so many social media sites: Social media overload? You’re not alone. How experts manage
Greg Swan, who works in public relations and Internet marketing, said he thinks people will learn to cope with the vast array of social-network choices.
“We humans adapted to balance hundreds of television channels, overloaded email inboxes, full social calendars and six lanes of freeway traffic. I would hope no one will lose sleep over fitting Google+ into their social portfolio.”
Read the whole story.
Greg on Social Media in Civic Government
In Chaska, digital reputation management, In the News, Marketing Tips, Social Media on July 22, 2011 at 1:52 pmI was quoted in a two-page Chaska Herald feature on civic government communications discussing the opportunity of utilizing social media:
“The highs and lows of social media“
Social media is a powerful way for civic government to connect with its social-savvy citizenry,” wrote Greg Swan, a Chaska resident and vice president of digital strategy for Weber Shandwick. “The city of Minneapolis uses Facebook and Twitter to announce snow plowing. Stillwater residents promote community garage sales via Facebook. Shakopee posts video from their music in the park series on a city YouTube channel. The Chaska Police Department uses Nixle to send SMS text alerts about breaking news in town.
“Jumping on the Bandwidthwagon“
Greg Swan, a Chaska resident and vice president of Digital Strategy for Weber Shandwick, would agree for the most part, but he still has some constructive criticism for the city.
“Like many organizations and businesses, the city of Chaska jumped on the Facebook page bandwagon, but hasn’t had a strategic communication and community management strategy to ensure updates are timely, questions are answered and that the page adds value to its fans,” he wrote in an e-mail.
Podhradsky gets that, acknowledging, “We gotta be better at this.”
While critical, Swan also understands the challenges cities like Chaska face.
“To be sure, Chaska government officials have plenty on their plates, and in an era of limited resources, we taxpayers want them to prioritize their efforts,” he wrote. “Yet, in many cases, a dormant social media profile is worse than a non-existent one … It’s of-ten difficult to justify return on investment in moving resources into social media, but the opportunity cost of not participating in conversations about your community can be high.
I also put together a “5 Social Media Trends to Embrace/5 Social Media Trends to Ignore” sidebar that ran within the feature.
Five social media trends to embrace
* Online monitoring of what people are saying about your community
* Social community building and engagement with two-way conversations
* Real-time event coverage (photos/video/news) on social channels
* Social focus-grouping, letting your online advocates get involved
* Live streams of public meetings with real-time chats
Five social media trends to ignore
* Establishing social media channels without a content and community management policy
* Outsourcing social media management to vendors
* Editing Wikipedia, which is against site policy for affiliated organizations
* Focusing so much on ROI that you miss out on the conversation happening today
* Google+, which hasn’t yet set guidelines for non-humans
It was a fantastic round-up by the Chaska Herald with stories on the faces behind city social channels, the role of public safety in social and interviews with social channels from Eden Prairie, Chanhassen, Chaska, School District 112, Carver and Carver County. They should enter it for an award. I’m serious.
Greg Swan named to Metromix Top Tweeps of the Twin Cities
In In the News on June 27, 2011 at 9:54 am
Huffington Post, Good Morning America, National Geographic, Urlesque and more pick up @groundhogphil
In In the News, Me Being Stupid on February 2, 2010 at 5:28 pmIt’s safe to say this year’s tweeting as Punxsutawney Phil greatly eclipsed last year’s experience.
With a dramatic increase in followers, more than 1300 retweets and some major news pick-up, I’m pretty thrilled with the response to me posting sarcastic tweets on behalf of a groundhog this year.
Here’s some of the media coverage:
HUFFINGTON POST
Huffington Post wrote about my beloved @GroundhogPhil yesterday afternoon, Punxsutawney Phil: Groundhog Day STAR Shines On Social Networks:
There is also plenty of Twitter activity. Some unofficial Punxsutawney Phil Twitter accounts can be entertaining, such as @GroundhogPhil, who tweeted just moments ago, “You try forecasting underground while asleep, chump,” in response to this tweet: “Prognosticating PunxsutawneyPhil has only been correct 39% since 1887.”
GOOD MORNING AMERICA
And this morning, Good Morning America retweeted the tweet we were all waiting for (to its 1.7 million followers):
Eek! A horrifying shadow! I’m going back to bed. Guess that’s 6 more weeks of winter, chumps!
NATIONAL GEOGRAPHIC
National Geographic Daily wrote Groundhog Punxsutawney Phil Sees Shadow–And Long WinterThis year “immortal” Punxsutawney Phil—supposedly born no later than the 19th century—broadcast his Groundhog Day prediction in some decidedly 21st-century ways…
People interested in Punxsutawney Phil’s prediction also had the option of receiving his forecast by text message or through Twitter.
URLESQUE
Urlesque wrote Meet the Internet’s Social Network-Savvy Groundhogs:
When Minneapolis blogger Greg Swan noticed that Pennsylvania’s most famous rodent doesn’t broadcast his prediction on Twitter, he set up the GroundhogPhil account to help the little guy out. Greg’s since learned that despite a cushy life, Phil is a bit of a curmudgeon:
“Lots of folks think Phil is a cuddly, happy woodland creature, but in actuality, he’s a grumpy, sarcastic little woodchuck who doesn’t appreciate humans pestering him out of his warm burrow. As @groundhogphil’s tweets indicate, life isn’t all grasshoppers and grubs up on Gobbler’s Knob. And that Al Roker better stop talking smack, or he’s going to find himself a Groundhog Day’s surprise.”
PHOENIX NEW TIMES
The Phoenix New Times wrote Punxsutawney Phil “Tweets” About Seeing His Shadow; For Phoenix That’s Probably a Good Thing:
Normally we would rely on morning shows like Good Morning America to broadcast Phil’s findings but this year the groundhog took his message mainstream — he “tweets.”“Eek! A horrifying shadow! I’m going back to bed,” Punxsutawney Phil “writes” on his Twitter page. “Guess that’s 6 more weeks of winter, chumps!”
Joke’s on you, Phil, you’re only a “chump” if you don’t live in Phoenix.
What a fun run, but I’ll admit I’m glad it’s over. Here’s hoping my alarm clock doesn’t play “I Got You Babe” tomorrow, and we do this day over.
NOTE: If you represent Punxsutawney Phil and/or Punxsutawney Groundhog Club, I will gladly turn over the Twitter account to you. I’m just having some fun, so please shoot me a note.
I’ve been MiNterviewed
In digital reputation management, Grassroots Marketing, In the News, Marketing Tips on December 16, 2009 at 12:06 pm
Lee Odden over at TopRank sent me some future of marketing and PR questions, and I answered the heck out of them, including comments on online reputation management, social media measurement, tips for getting started with listening/ engagement strategies and more.
