He talks about embracing limitations as being the greatest source of creativity and as a life-changing perspective. Check this out.

Phil Hansen: Embrace the shake | Video on TED.com.

Phil’s Kickstarter Project

During crises like the Boston Marathon bombings, Swan recommends that businesses stay quiet rather than post meaningless regards.

“If you have no business being involved in the conversation, shut up,” Swan says.

“Is your phone company actually praying for victims?” Swan calls posts like these “meaningless digital churn.”

Companies feel the responsibility to comfort their customers, when in reality, they’re just wasting digital space.

via Twitter during Crises: Boston Marathon Bombings | J99 Social Media Strategies from an interview I did with a smartie pants student at my alma mater.

–William Faulkner, Requiem for a Nun

When we use a phone or a computer we’re still flesh-and-blood humans, occupying time and space.

When we’re frolicking through a field somewhere, our gadgets stowed far away, the internet still impacts our thinking: “Will I tweet about this when I get back?”

–Paul Miller, I’m still here: back online after a year without the internet

…

The fact that you can now sustain the fun of writing only by confronting the very same unfun parts of yourself you’d first used writing to avoid or disguise is another paradox, but this one isn’t any kind of bind at all. What it is is a gift, a kind of miracle, and compared to it the rewards of strangers’ affection is as dust, lint.”

–David Foster Wallace

–Bob Lefsetz

A new survey by Piper Jaffray offers the latest news bite that will have our industry and clients asking us questions about social marketing programs on current and emerging socnets.

Via Buzzfeed:

Facebook is the “most important” social media site for about 10% fewer teenagers than it was a year ago. The teens surveyed are less interested in Twitter, YouTube, Google+, Flickr and Tumblr, too. Of the major sites included in the survey, only Pinterest has grown. (Instagram was not included in the survey in Spring of 2012). This suggests something bigger than a shift away from Facebook; it hints at what could be the beginning of an across-the-board teen rejection of traditional social networking as a whole. But where are young people going? The survey includes some notable write-ins, which are presented almost as a footnote.

But they might explain what’s going on:

The sites that are either ascendant, holding steady or holding relatively strong are feed-heavy and profile-light; the sites that seem to be hit hardest are those that have a more traditional, MySpace-y structures, centered around a detailed profile. (Tumblr is the odd exception here.)

The biggest “write-in” services aren’t really social networks in the way Facebook is a social network. Snapchat and Kik are messaging services. While they might be able to draw teens’ attention away from Facebook, they have little funcional overlap.

This data measures sentiment, not usage stats. If this data is solid, though, we should see it reflected in an teen exodus from traditional social networks.

While I strongly believe Vine and disposable media socnets like Snapchat, Kik and Poke satisfy important emerging consumer behaviors, we shouldn’t discount the effectiveness of mass socnets like Facebook and Twitter – just as we don’t discount the effective of mass media channels like television and newspapers to meet specific client needs. Particularly with Facebook’s new targeting offerings, we can now laser target client messages like never before.

In summary, depending on your brand’s measurable objectives, you should recommend and utilize the most appropriate channel to best meet their audiences.

What works today may not work next year, and I personally think that’s AWESOME.

Research:
“Taking Stock with Teens” study (pdf)

Bonus links:
The New Yorker: Delete This When You’re Done
Are disposable media platforms like Snapchat and Poke the future of social media?