First she ripped off my Batman photo routine, and now she’s ripping off my ideas for an online Couric network.

Thanks to my favorite startup launch of 2012, TimeHop, I was reminded of this tweet from April 26, 2011 (a year ago today)…

Katie Couric leaving CBS News: http://bit.ly/fR6N33 If she’s smart, she’ll start her own online company.

— Greg Swan (@gregswan) April 26, 2011

Yesterday, Katie Couric and ABC announced the May 1 premiere of “Katie’s Take,” a weekly online show that will explore subjects such as health, nutrition, parenting and wellness.

While it’s not her own online company, per se, Katie is joining Tom Hanks and CSI creator Anthony E. Zuiker in creating made-for-online content for key target audiences.

Traditional media is still important for the masses, but niche content — that can be highly customized and targeted — is so much more 2012.

Hey Katie, if you’re listening, you should start thinking mobile. #justsayin.

Carl is tall

I found a Delorean

The plaided bearded men of Weber Shandwick

Angie’s leg

My Army (client) panel

Giant plate of cheese fries I ate entirely by myself

Me and a pinwheel

Matt Dickman amazed at my pinwheel

The epitome of SXSW

Danny and Steffen at their best

Run! Run!!

Me, Smokey the Bear and Batman

Batman and Baratunde Thurston

Batman and Hugh MacLeod

Batman and GW Bush

Batman and uhhh…this guy

Batman goes to space

Batman and uhhh…this thing

Batman and a hipster puppy

Batman and this squirrel thing

Captain: “We apologize, but it appears the GoGo wifi on this flight is not working.” 75 #sxsw geeks groan in unison.

Not like 75 #sxsw geeks would have made any use from all tapping the dripping faucet that is satellite wifi on planes.

Once again rocking the “Daft Punk Tron: Legacy Soundtrack” + Remix albums whilst flying. Some of the most productive music made for headphones ever.

The MS Word spelling dictionary doesn’t like “unphased” yet it will allow “impactful.” Gross.

I’ve opened my web browser no less than three times out of habit. #404fail

Absolutely did not bring enough dead tree reading material to be on a wifi-less flight. I may settle for organizing my desktop (GASP)

And I just opened my web browser again. Apparently I have the attention span of squirrel in late-October.

I have 18 emails in my Outbox queued up to send once we hit the tarmac. Set inboxes to “INCOMING FIRE”

Oh great, the dog in the lady’s purse behind me is getting restless. Maybe it wishes we had wifi, too.

And I just opened my web browser yet again.

It has been a very long time since I flew in a plane this long that didn’t cross into other time zones.

CST = the superior time zone. Tell your friends. Perhaps CST-rolling people will be the meme of #sxsw 2012.

If I’d known I wouldn’t have wifi, I would have pre-scheduled all of these tweets.

Then I could tweet things like, “Flying over Oklahoma panhandle. Don’t blink, or you’ll miss it!”

I saw a post about new Spring menu items on their Facebook Group (they’re still struggling with a Facebook Page strategy) yesterday, and we immediately made plans to go sample them.

Tommy’s has two Lucy’s — the Tommy’s Lucy stuffed with American Cheese, fried onions and pickles, and the Smoky Lucy stuffed with jalapenos and pepper jack cheese, topped with fried onions and chipotle mayo. Both are served in baskets with frieds, and the Tommy’s Lucy is only $2 more than a normal burger.

All of Tommy’s burger buns are buttered and grilled, just like an old fashion diner. Their fries are always crisp (just be sure to ask for the sweet potato fries not to be too crisp – they sometimes overcook them a bit), and we’ve never had a bad meal there.

After being warned by both the kitchen manager and our waitress to be careful with our molten cheese-filled burgers, my wife and I dove into the oral orgasm that is the experience of eating two beef patties crimped around a puddle of piping hot cheese.

They were amazing. I’m not a food critic so lack the adjectives to share with you. Let’s just say, they were amazing.

Matt’s Jucy Lucy will always be the best. But I don’t live across the street from Matt’s, so this is more than sufficient!

(note to Brett and Emily, I would love to sit with you for an hour and volunteer some help in setting up your Facebook strategy and profiles. You’re missing out on great word of mouth and organic social media opportunities by not having your channels properly set up. Let me know! We love Tommy’s and are big advocates!)

As I neared the fourth year authoring the Punxsutawney Phil Twitter account (@GroundhogPhil), I cut my losses on attempts to hand the account over to the Groundhog Club and just went for it.

Read previous year’s posts and subsequent coverage here:

• 2011: A big day for @groundhogphil
• 2010: Huffington Post, Good Morning America, National Geographic, Urlesque and more pick up @groundhogphil
• 2009: Punxsutawney Phil on Twitter: a lost opportunity?

For 2012, it is clear the growing interest in animal based Twitter accounts (see @BronxZooCobra and @NYTChicken) amplified the general public’s interest in chatting with a forecasting rodent via 140 characters or less.

Building on three years of prognostication-related tweets, this year’s momentum was strong and resulted in even more big name coverage of Phil’s tweets. Like doing an interview with Mashable in character, for starters.

Again this year, The Huffington Post, The National Post, local media and weather sites again retweeted and/or referred to @GroundhogPhil’s tweets.

And the data was just tremendous. The RT’s were flying!!

In the spirit of good faith, I again offer up the account to the top-hatted groundhog bunch. However, given they’ve ignored this offer and opportunity for four years now, I’ve decided I’m happy to keep it until Phil predicts Twitter is a relevant audience for their event.

Long live @groundhogphil!

Including a stop at Wollman Rink…

My colleague Wade tried to cast a spell on me with the magic wand he carries in his knapsack (for real)…

Our flight out of LaGuardia was cancelled. Took a speeding cab ride to JFK. Got the last seat on the last plane to MSP. Tiny plane, back row and Angie’s seat has no window! We are basically rock stars…

The floor drain in our 120 year-old house backed up…

And here it is after I removed the shower on top of it and snaked it out…

The kids helped me clean the kitchen…

And we cheered for the Vikings throughout the Super Bowl. Maybe next year!