Carl is tall

I found a Delorean

The plaided bearded men of Weber Shandwick

Angie’s leg

My Army (client) panel

Giant plate of cheese fries I ate entirely by myself

Me and a pinwheel

Matt Dickman amazed at my pinwheel

The epitome of SXSW

Danny and Steffen at their best

Run! Run!!

Me, Smokey the Bear and Batman

Batman and Baratunde Thurston

Batman and Hugh MacLeod

Batman and GW Bush

Batman and uhhh…this guy

Batman goes to space

Batman and uhhh…this thing

Batman and a hipster puppy

Batman and this squirrel thing

Captain: “We apologize, but it appears the GoGo wifi on this flight is not working.” 75 #sxsw geeks groan in unison.

Not like 75 #sxsw geeks would have made any use from all tapping the dripping faucet that is satellite wifi on planes.

Once again rocking the “Daft Punk Tron: Legacy Soundtrack” + Remix albums whilst flying. Some of the most productive music made for headphones ever.

The MS Word spelling dictionary doesn’t like “unphased” yet it will allow “impactful.” Gross.

I’ve opened my web browser no less than three times out of habit. #404fail

Absolutely did not bring enough dead tree reading material to be on a wifi-less flight. I may settle for organizing my desktop (GASP)

And I just opened my web browser again. Apparently I have the attention span of squirrel in late-October.

I have 18 emails in my Outbox queued up to send once we hit the tarmac. Set inboxes to “INCOMING FIRE”

Oh great, the dog in the lady’s purse behind me is getting restless. Maybe it wishes we had wifi, too.

And I just opened my web browser yet again.

It has been a very long time since I flew in a plane this long that didn’t cross into other time zones.

CST = the superior time zone. Tell your friends. Perhaps CST-rolling people will be the meme of #sxsw 2012.

If I’d known I wouldn’t have wifi, I would have pre-scheduled all of these tweets.

Then I could tweet things like, “Flying over Oklahoma panhandle. Don’t blink, or you’ll miss it!”

• SXSW: Unleashing Employees: Empower Innovation from the Ground Up
• SXSW: How Farmers Get Serious Business Done With Mobile
• SXSW: Demystifying Online Privacy and Empowering the Digital Self
• SXSW: Banking on Big Brands and Celebs for the Web
• SXSW: Rehabbing Corporate Culture
• SXSW: Future of Collective Intelligence: Location Location Location
• SXSW: Love, Music and APIs
• SXSW: Is Crowdsourcing the Enemy of Innovation?
• SXSW: Gary Vaynerchuk Keynote

Hunt gave a thorough deep dive into the importance of online communities – both through listening to what they’re saying about brands and also engaging with them. She encouraged marketers to join online communities – but not as a researcher or marketer. Instead, marketers should transparently join, listen, learn and participate in these communities to, “figure out why they would give a damn about your brand.”

One key area is seeking the community’s feedback on brand initiatives, campaigns, new products, etc.

Here are Hunt’s 8 Commandments of Receiving Feedback from Online Communities:

1. Get advice and input from experts, but design for the broader community
2. Respond to all feedback, even when you respond by saying, “No thanks”
3. Do not take negative feedback personally; remember that when people give feedback, they are doing so because they care and have taken the time to improve their experience
4. Give credit to those whose ideas you implement; nothing says “we are open to conversation” beter.
5. When you implement a new idea, make sure that you highlight it, and ask for feedback
6. Make small, continuous changes rather than waiting to implemtn everything at once
7. Don’t just wait for feedback to come to you, go out and find it; people are probaby talking about your product elsewhere.
8. No matter how much they like you, there will be haters. Mind the haters. Don’t feed the trolls.

You can view all 318 slides here.

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