Greg Swan

Archive for the ‘In the News’ Category

Greg Swan named to Twin Cities Top Ten Titans In Social Media 2010

In In the News, Social Media on December 10, 2010 at 12:23 pm

Look Mom, I made a list.

The people who made the list have made an impact on Twin Cities society through using social media in the past year…One thing that that determined the winners is that they are people finding new ways to use social media and pushing the limits of the platforms they are using.

Nominations were open to the public and were taken from November 8 – November 30, 2010. Over 40 nominees were selected from the nominations received. From the pool of nominees a list of Top Ten Titans In Social Media were selected (by judges).

Here’s my write-up:

See the whole list here.

My interview from the 2009 Minnesota PRSA Professional Practices Conference

In In the News, Social Media on November 28, 2010 at 5:56 pm

My takeaways from the 2009 Minnesota PRSA Professional Practices Conference at the 1:44 mark. I spoke on a panel at last year’s conference, and this was a post-event recap of takeaways from a few folks.

The 2010 event is this Thursday, Dec. 2. Register here.

2010 National Night Out a huge success

In Chaska, In the News, mn on August 11, 2010 at 10:48 pm

.Greg and McGruff

By my count, we had about 40-50 total people, including kids, attend the West Downtown Chaska National Night Out 2010 event this year. Pretty darn good for the first event in recent memory. I printed off 150 flyers and walked up and down every block handing them out. Then I ran out and printed 75 more! I still missed Spruce Street (ran out of time and broke my foot — long story), but almost every occupied house in the neighborhood got a flyer.

It was really fun to personally walk up to every house in my neighborhood to hand out the flyers, and I learned a lot on those walks. This neighborhood has terrific character, picturesque homes and gardens and very friendly people. The first night I was handing out flyers I took my four year-old with me door-to-door, and everyone talked to him and was super nice.

There is also a significant amount of architectural styles, historical preservation in progress and some fascinating yard art.

Lastly, there are a lot more empty homes than I thought. Although only two homes in the area have foreclosure papers on the front door, I was surprised how many vacant homes there were. (FOR THE RECORD: unlike Sarpinos, SW Metro Transit, Chaska Fire Department and Qwest Dex, I did not leave these flyers as litter on empty homes). Some of the houses are move-in ready, while others will need some TLC. I hope our civic leaders and communities are thinking about how to get families into these homes ASAP.

The event itself was just great. I was a little nervous nobody would show up — either because they didn’t know, didn’t care or wouldn’t go to an outdoor event at 89 degrees on a Tuesday evening. Since I only had a week to put this together and didn’t have a budget or any help, I wasn’t able to pull together a big barbecue or anything.

NNO Neighbors

I bought 100 popsicles, and my mom bought a bunch of bottled water and bubbles (BUBBLES!). We went out 30 minutes early, moved the picnic table in Hickory Park into the shade, set out chairs and did the Field of Dreams prayer.

NNO Neighbors

AND THEN….people showed up! Lots of people. The kids instantly hit it off, and my son didn’t stop running and playing for almost two hours straight.

McGruff on the Seesaw

The Chaska Police Department came with McGruff (and we talked him onto the seesaw).

Marketing!

Then the Chaska Police Department came with folks from Target in tow to distribute sidewalk chalk and market to us.

Ringing the bell

Then the Chaska Fire Department came and let our kids climb all over their truck.

Mollee at the Chaska Herald came out and took some photos. She wrote a quick recap and put together a slideshow featuring shots from many NNO neighborhood events, including ours.

Residents across the city gathered at more than 35 parties Tuesday to celebrate National Night Out. The event is designed to increase awareness for crime prevention in community neighborhoods.

Greg Swan organized his first National Night Out party at Hickory Park for residents in downtown Chaska. He was pleased with the turnout.

“It’s been great,” said Swan.

Kids created sidewalk chalk art and played on the playground equipment while the adults chatted nearby. The group even convinced McGruff the Crime Dog to take a turn on the see-saw during his visit.

It’s been great? Nice one, Greg. Now that’s a quote to remember. :)

Mollee’s slideshow:

Overally, I’m extremely pleased with the event. The fact we know a good chunk of our neighbors now is even more exciting. Plus we have a Neighborhood Contact List started now. Just rockin’ awesome.

More photos here.

Neighbor House in the News

In Chaska, In the News on July 8, 2010 at 10:57 am

After keeping tabs on my epic blog post chronicling the foreclosed house next door, the Chaska Herald wrote a feature story about the struggles we’ve had with the property management company, the city and the companies who aren’t doing their jobs to maintain it.

Check it out.

What’s so great about this blogging thing?

In In the News, Marketing Tips, Social Media on July 6, 2010 at 12:19 pm

Valeria Maltoni posed the question:

You’ve just closed the elevator door, and the CMO asks you “What’s so great about this blogging thing?” Obviously, it’s a pretty broad topic — but you only have 10 floors to the lobby.

What do you want him to remember when the door opens?

Here’s what I would say:

Read others’ responses here.

What would you say?

I’m in Minnesota Business

In In the News, Marketing Tips, MIMA, Social Media on July 2, 2010 at 8:36 am

I’m in the July issue of Minnesota Business talking social, ROI, CRM and more.

That picture is something else. :) — Read the whole article here.

Huffington Post, Good Morning America, National Geographic, Urlesque and more pick up @groundhogphil

In In the News, Me Being Stupid on February 2, 2010 at 5:28 pm

It’s safe to say this year’s tweeting as Punxsutawney Phil greatly eclipsed last year’s experience.

With a dramatic increase in followers, more than 1300 retweets and some major news pick-up, I’m pretty thrilled with the response to me posting sarcastic tweets on behalf of a groundhog this year.

Here’s some of the media coverage:

HUFFINGTON POST

Huffington Post wrote about my beloved @GroundhogPhil yesterday afternoon, Punxsutawney Phil: Groundhog Day STAR Shines On Social Networks:

There is also plenty of Twitter activity. Some unofficial Punxsutawney Phil Twitter accounts can be entertaining, such as @GroundhogPhil, who tweeted just moments ago, “You try forecasting underground while asleep, chump,” in response to this tweet: “Prognosticating PunxsutawneyPhil has only been correct 39% since 1887.”

GOOD MORNING AMERICA

And this morning, Good Morning America retweeted the tweet we were all waiting for (to its 1.7 million followers):

Eek! A horrifying shadow! I’m going back to bed. Guess that’s 6 more weeks of winter, chumps!

NATIONAL GEOGRAPHIC

National Geographic Daily wrote Groundhog Punxsutawney Phil Sees Shadow–And Long WinterThis year “immortal” Punxsutawney Phil—supposedly born no later than the 19th century—broadcast his Groundhog Day prediction in some decidedly 21st-century ways…

People interested in Punxsutawney Phil’s prediction also had the option of receiving his forecast by text message or through Twitter.

URLESQUE

Urlesque wrote Meet the Internet’s Social Network-Savvy Groundhogs:

When Minneapolis blogger Greg Swan noticed that Pennsylvania’s most famous rodent doesn’t broadcast his prediction on Twitter, he set up the GroundhogPhil account to help the little guy out. Greg’s since learned that despite a cushy life, Phil is a bit of a curmudgeon:
“Lots of folks think Phil is a cuddly, happy woodland creature, but in actuality, he’s a grumpy, sarcastic little woodchuck who doesn’t appreciate humans pestering him out of his warm burrow. As @groundhogphil’s tweets indicate, life isn’t all grasshoppers and grubs up on Gobbler’s Knob. And that Al Roker better stop talking smack, or he’s going to find himself a Groundhog Day’s surprise.”

PHOENIX NEW TIMES

The Phoenix New Times wrote Punxsutawney Phil “Tweets” About Seeing His Shadow; For Phoenix That’s Probably a Good Thing:

Normally we would rely on morning shows like Good Morning America to broadcast Phil’s findings but this year the groundhog took his message mainstream — he “tweets.”

“Eek! A horrifying shadow! I’m going back to bed,” Punxsutawney Phil “writes” on his Twitter page. “Guess that’s 6 more weeks of winter, chumps!”

Joke’s on you, Phil, you’re only a “chump” if you don’t live in Phoenix.

What a fun run, but I’ll admit I’m glad it’s over. Here’s hoping my alarm clock doesn’t play “I Got You Babe” tomorrow, and we do this day over.

NOTE: If you represent Punxsutawney Phil and/or Punxsutawney Groundhog Club, I will gladly turn over the Twitter account to you. I’m just having some fun, so please shoot me a note.

Look Mom, I’m on the Downtown Master Plan Task Force

In Chaska, In the News on January 27, 2010 at 4:01 pm

I’m extremely passionate about downtown Chaska, its businesses and residents. Just last night I got into a 15 minute conversation with Brett, the owner of Tommy’s Malt Shop, about the signage requirements for downtown businesses, the parking issue and lack of riverfront development.

This month I was thrilled to be asked to join Chaska’s Downtown Master Plan Task Force, and I’m happy to report it was approved by the City Council Monday night.

From the Chaska Herald:

Fifteen members of the Downtown Master Plan Task Force were appointed Monday night. The task force will “provide guidance and recommendations to the city as it prepares the downtown master plan.” The group is expected to meet six to eight times over the next eight months.

Following the Dec. 21 kick-off meeting, city staff solicited interest from various stakeholder groups.

The task force members are: Rick Ford (representing the City Council and the Downtown Business Council), Mike Huang (Planning Commission and Commitment to Community), Debbie Boe (Heritage Preservation Committee), Dave Roan (Parks, Arts and Recreation Board), Kevin Norby (Commitment to Community and Downtown Business Council), Dan Keyport (Downtown Business Council and Planning Commission), Adella Pollack (Human Rights Commission and downtown resident), Greg Swan (downtown resident), Brian Betlock (resident), Stacey Harding (resident), Jim Hornecker (development community), John Prodzinski (Chaska business – Ridgeview Medical), Mike Senden (downtown institutions – Auburn Manor), Gary Van Eyll (faith-based community – Guardian Angels), Bob Roepke (faith-based community – St. John’s).

Let the fun begin!

p.s. If you’re interested in what we’ll be working on, here’s a 19 page concept brief on Chaska’s Downtown Revitalization Goals (pdf)

I’ve been MiNterviewed

In digital reputation management, Grassroots Marketing, In the News, Marketing Tips on December 16, 2009 at 12:06 pm

Lee Odden over at TopRank sent me some future of marketing and PR questions, and I answered the heck out of them, including comments on online reputation management, social media measurement, tips for getting started with listening/ engagement strategies and more.

Read the whole thing here.

I’m in Asia’s Electric New Paper today…

In In the News on May 17, 2009 at 11:48 pm

We must be fair game at this point. Yet another article…

Need a job? Turn to Twitter

In the US, Weber Shandwick advertised for a web developer through a tweet from its digital strategy manager Greg Swan.

The chosen candidate Mr Doug Hamlin, 23, got the job after replying with his details.

Read the whole thing here.

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