I was quoted about memes — “an idea, behavior or style that spreads from person to person within a culture.” — in the Star Tribune this week: Funky photo fads flourish thanks to social media:

Today’s memes are a manifestation of the remix culture that’s permeating art, advertising and media right now,” said Weber Shandwick’s Greg Swan. “Many discount the impact on pop culture that [they] have, but I challenge you to find someone who doesn’t know the chorus of Rebecca Black’s “Friday.’ ”

Read the whole entire here. And in case you’re not familiar with Friday, sing along here!