Archive for November, 2009|Monthly archive page
Do Fortune 100 Companies Need a Twittervention?
In digital reputation management, Marketing Tips, Social Media on November 19, 2009 at 3:11 pmEarlier this week my company, Weber Shandwick, put out a fantastic white paper on the Fortune 100′s use of Twitter.
The findings are quite compelling:
- 73 percent of Fortune 100 companies registered a total of 540 Twitter accounts.
- 76 percent of those accounts did not post tweets very often
- 53 percent of the accounts did not display personality, or a consistent tone/voice
- 52 percent were not actively engaged
- 50 percent of the Fortune 100 accounts had fewer than 500 followers
- 15 percent were inactive; of those, 11 percent were merely placeholder accounts
- 4 percent were abandoned after being used for a specific event.
Weber Shandwick prescribes five basic, but essential steps for Fortune 100 companies to start to create true engagement and market interaction on Twitter:
- Listen to conversations.
- Participate in conversations.
- Update frequently with valuable information.
- Reply to people who talk about issues that are important to your company.
- Retweet relevant conversations.
Full paper here:
Download it here.
Laptop Sticker Cleanup
In Me Being Stupid on November 2, 2009 at 2:44 pmCovering my laptop with geeky social media stickers created me with an evolving techno-mural in the past couple years. The machine was huge — barely fit into the x-ray security tubs at the airport — and provided plenty of landscape for be-stickering.
In case you’re wondering, I’ve only been in a couple client meetings when I wished I didn’t have a “The Internet: All the Piracy, None of the Scurvy” sticker on my presentation laptop.
But today was new laptop day, I spent about 10 minutes fingernail-picking stickers off the beast. And then 10 minutes with Goo Gone trying to get the Peter Shankman/HARO sticker off. That thing was sticky!
What did I do with the stickers? Oh, I made a collage for Doug Hamlin:
I’m now accepting sticker submissions for the new laptop. The snarkier the better.
