During SXSW, I took the opportunity to take the Internet Memescape into the real world…

Step 1: Visit The Rasterbator and create a giant image of Rick Astley. Print off and assemble.

Step 2: Tape onto hotel room window. Illuminate with lamp.

Step 3: Go outside and laugh at how clever you find yourself.

Anecdote: Around 1 a.m. on Sunday night, I was walking back to the hotel from 6th St. and ran into a group of interactive folks, including my pal Chris Brogan. I pointed up to the hotel, where Rick Astley’s portrait was beaming out over downtown Austin and rickrolled them IRL.

It’s an instant classic!