Because everybody loves a good high five.
UPDATE: This just in from Matt Wilson…
During SXSW, I took the opportunity to take the Internet Memescape into the real world…
Step 1: Visit The Rasterbator and create a giant image of Rick Astley. Print off and assemble.
Anecdote: Around 1 a.m. on Sunday night, I was walking back to the hotel from 6th St. and ran into a group of interactive folks, including my pal Chris Brogan. I pointed up to the hotel, where Rick Astley’s portrait was beaming out over downtown Austin and rickrolled them IRL.
It’s an instant classic!
I had the honor of attending the annual South by Southwest Interactive Conference again last week.
The desk chairs at the downtown Austin Hilton are too wide, don’t have height adjustment nor lumbar support.
Unfortunately, I did have to conduct quite a lot of business from this chair. Good thing they give you extra pillows to fill in the ocean of space between by back and the chair.
For my buddy Ed, here’s a TP Report…
You call that a fold?
Better, but not great.
My new post on Social Studies:
Tara Hunt, from Intuit, spoke on the topic of how people interact and exchange information in online communities: through social capital, or as Cory Doctorow calls it, < a href=”http://en.wikipedia.org/wiki/Whuffie”>Whuffie</a>.
Hunt gave a thorough deep dive into the importance of online communities – both through listening to what they’re saying about brands and also engaging with them. She encouraged marketers to join online communities – but not as a researcher or marketer. Instead, marketers should transparently join, listen, learn and participate in these communities to, “figure out why they would give a damn about your brand.”
One key area is seeking the community’s feedback on brand initiatives, campaigns, new products, etc.
Here are Hunt’s 8 Commandments of Receiving Feedback from Online Communities:
Please leave your comments over at Social Studies.
My new post on Social Studies:
“What does an abundance of information create? A scarcity of attention basically, right?” — Herbert Simon in 1971
The South by Southwest (SXSW) Interactive Conference is this week in Austin, TX. It’s the annual sharing and learning event for interactive professionals around the world.
This morning I hit the “Emerging From a Recession with Emerging Media” panel, featuring Patrick Moorhead of Razorfish and David Polinchock of the Brand Experience Lab.
The premise: The economy has tanked. Slides showing an entire foreclosed block of houses for sale, charts of stock prices and crying children quickly made their point for attendees. However, panelists argue, a poor economy is not a reason for marketers and brands to sit on their tried-and-true laurels.
More than 50 widely-successful companies were started during the Great Depression and/or 1970s Recession, including CNN, QuickTrip and Buffalo Wild Wings.
Polinchock made frequent reference to Encyclopedia Britannica sticking to their business model of selling information a letter book at a time for decades, ignoring that consumers were changing their consuption habits. Wikipedia may not be as trustworthy, but it’s instant and intuitive.
This is why it’s imperative for companies to reevaluate their approach to ROI, instead focusing on Return On Innovation as they weigh marketing strategies and tactics for the short and long term.
Technology You Won’t Be Able to Live Without 10 Years From Now
Create customer engagements that are:
The panel ended with Polinchock showcasing this awesome interactive program for MSNBC NewsBreaker that allows cinema audiences to control the game. I took some video of the panel audience controlling the game:
Please leave comments over at Social Studies.
I’m at the Minneapolis Central Library sitting in the second panel of the Unsummit, an unconference put on by the social media community in the Twin Cities.
This unconference has preregistration, $10 entry fee, a schedule, catering and door prizes. Hmmm….sounds like a “real” conference, eh?
Check out real-time updates here.
I have a new post up over at Social Studies: Is your lawmaker on Twitter?
Here’s the post, but please leave comments over at SS:
Back in July, members of the U.S. Congress fought for their right to Twitter with a Let Our Congress Tweet campaign. It’s success, thanks in large part to Texas Rep. John Culberson, helped modernize rules — letting representatives tweet from the House floor.
If you caught President Obama’s annual message last week, you may have noticed attendees typing on their smart phones. But they weren’t just replying to urgent e-mails pertaining to national security — a handful were tweeting the event:
The Washington Post‘s Dana Milbank wrote, “Some members called it a new age of transparency, a bold new frontier in democracy. But to view the hodgepodge of text messages sent from the House floor during the speech, it seemed as if Obama were presiding over a support group for adults with attention-deficit disorder.”
And here is Keith Olbermann’s take:
Harsh words, and I can understand the sentiment that everyone, particularly legislators, should pay attention when the president speaks. However, I do disagree (and not just because it was recently proven doodling while listening improves cognition).
Mobile social networking is growing fast, and I’m no longer shocked at its popularity and permeance.
At the SXSW Interactive conference last year, I was struck by the presence of an unseen digital backchannel wherever I went. Whether it was in a panel about metrics, Mark Zuckerberg’s keynote meltdown or a sponsor party, attendees were sneaking a glance at their Twitter stream to see what others were thinking, saying and doing.
In the year since, the trend has now grown to the point Congress members are offering their real-time insights, feedback and criticism on public policy. It’s a heck of a lot more convenient (and entertaining) than watching committee meetings on C-SPAN or skimming a monthly eNewsletter detailing what pork your local legislator earned you this quarter.
In fact, the trend has grown to the point I rarely attend an event that doesn’t have a fledgling digital backchannel. People tweet about snowstorms (#snowmageddon), American Idol (#americanidol) and political debates (#debate).
Twitter has given a voice to the masses, which is challenging the long accepted “I speak and you listen” model. I don’t consider multitasking adolescence. Instead, it’s an unavoidable communication complement, and one that should be embraced and leveraged rather than shunned.
Do you ever watch legislative committee meetings that drone on for hours on C-SPAN? Me neither.
But if you’ve ever read your representative’s quarterly pork newsletter and wish you had a feeling for their personality, challenges and passions, now you can thanks to social media tools like Twitter.
What worries me more than the Congress members who offered real-time insights, feedback and criticism during the president’s address are the representatives who didn’t share their feedback with constituents at all. Now there’s something to question.
Is your representative on Twitter? Find the full list here at TweetCongress.com.
When my firm was looking to hire a junior Web developer, we didn’t have much luck with online job engines and the traditional marketing channels. So I secured the “okay” from our human relations department to “tweet” the job opening.
Within 12 hours I had four people inquire, two send resumes and… we hired DOUG HAMLIN. Brilliant!
Since the Pioneer Press is notoriously horrible about archive their stories, I’m going to cut/paste the entire thing so you can still read this six weeks from now.
In this troubled economy, how’s an English-to-Klingon translator supposed to land paying gigs? Why, on Twitter, of course.
Twitter, the popular microblogging service for swapping super-short text “tweets” on computers or cell phones, has recently morphed into a powerful online tool for job seekers.
It was through Twitter that Michael Roney Jr. of Indianapolis scored a juicy Klingon-translation contract.
The package courier, who moonlights as an expert in the guttural “Star Trek” language spoken by furrow-browed alien warriors, was doing Twitter keyword searches for the word “Klingon.” He learned of a software publisher that wanted one of its programs translated from English to tlhIngan Hol (“Klingon” in Klingon).
In short order, Roney had the job. Qapla’ (Klingon for “success”)!
Twitter is great for getting all manner of Earth-focused employment, as well. That’s partly because Twitter is easily searchable, as Roney discovered, and because it is so simple for one user to reach hundreds, thousands — even tens of thousands — of others with a tweet.
As a result, Twitter is emerging as an online-networking tool not unlike LinkedIn, the professional-networking site so crucial to job seekers. Because Twitter is a less-formal realm, many users say it is more appealing than the sometimes-stuffy LinkedIn.
The ailing economy, more than anything, has spurred use of Twitter for job searching, said Paul DeBettignies, a co-founder of the Nerd Search employment firm and creator of the MN Headhunter job-related site (www.mnheadhunter.com). This trend has exploded in just the past few months as the job market has gone south, he said.
With less and less of a stigma about being unemployed, people “don’t care if it’s out there” on Twitter for all to see, and possibly provide leads, DeBettignies said. “With a mortgage, student loans and car payments, you get past that.”
The key to successful Twitter use for job searching is having a solid “network” — a critical mass of “followers” who will read every tweet — experts note. Savvier users have hundreds or thousands of followers in place prior to needing them on job hunts, said David Erickson, e-strategy director at Minneapolis-based Tunheim Partners public relations.
Beyond “do you know anyone who is hiring” pleas, Twitter can help establish job-seekers as experts in their fields, said Jason Calacanis, the famous blogger and entrepreneur who now runs the Mahalo.com online-search company.
The key, Calacanis noted, is to post often and eloquently. Twitter tweets are “appetizers” in this regard, he believes, but main courses in the form of blog posts also are essential. “I’m not sure why so many people don’t do this,” he said.
Twitter is an equalizer since it’s easy for a lowly job seeker to approach a top executive on Twitter, Calacanis added.
This process can work in reverse, as well. Angela Berardino of Denver-based Turner PR recently announced a job opening only on Twitter. “My reasoning is that I need someone who understands social media — key job requirement — and don’t want someone reading the job on Monster.com and then trying to fake it,” she said.
Employment-related services that are fully or partly Twitter-based are springing up. These include Job Angels and JobShouts. An extensive listing of Twitter feeds for job seekers can be accessed at ow.ly/mnu.
But Twitter is only one of many tools job seekers must exploit, DeBettignies said. These include old-fashioned e-mail and physical networking along with Internet-based social networking. Using just one or two options is like “having steak and milk but forgetting orange juice and green beans,” he said.
Those who have nailed jobs via Twitter aren’t hard to find, however.
Doug Hamlin of Minneapolis has his Web-developer job at the public relations firm Weber Shandwick courtesy of a tweet by another agency worker, Greg Swan.
“It’s basic human networking,” Hamlin said. But “Twitter lets you put your personality out there. On LinkedIn, you look like a stuffed shirt.”
Rick Mahn, though, nailed his job as a Land O’Lakes social-media strategist via LinkedIn, which he sees as vital. His LinkedIn profile came to the attention of a company recruiter, who reached him via others on that networking site.
“No one social-networking tool will do it all,” said Mahn, a Hudson, Wis., resident who holds monthly gatherings of local social-media experts in his spare time. Twitter is not a replacement for LinkedIn, he said, but it is “an adjunct.”
Julio Ojeda-Zapata can be reached at email@example.com and 651-228-5467. Get more personal tech at twincities.com/techtestdrive and yourtechweblog.com. Follow twitter.com/jojeda.
Btw, I’m going to waste my referral bonus on 33 Snuggies.