Today I spoke to 150 marketers, directors, managers and linemen at the Midwest Energy Association’s Annual Operations Conference at Iowa State University.

Titled “When Generations Collide,”  my co-presenter, Kay Augustine, and I gave an overview on the characteristics of the four generations (Millenials, Generation X, Baby Boomers and Traditionalists), areas of clash points between each generation and social media marketing tips for retention and recruiting of Millenials and Generation X.